Berkley Fishing Lures

125 Berkley products recommended by anglers across 2 categories.

• Berkley Gulp! Sandworm

  Soft PlasticRecommended for 228 species

  Effective scent; natural presentation.

  Buy on Amazon
• Berkley Gulp! Alive! Shrimp

  Soft PlasticRecommended for 71 species

  Effective scented bait, use jig head.

  Buy on Amazon
• Berkley Gulp! Swimming Mullet

  Soft PlasticRecommended for 55 species

  Chartreuse color works well.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 1 inch

  Soft PlasticRecommended for 44 species

  Use a small jighead to present naturally.

  Buy on Amazon
• Berkley Gulp! Alive! Sandworm

  Soft PlasticRecommended for 37 species

  Scent is effective, especially in murky water.

  Buy on Amazon
• Berkley Gulp! Shrimp

  Soft PlasticRecommended for 33 species

  Use on a jighead near structure.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow

  Soft PlasticRecommended for 32 species

  Scented, great on a jig head.

  Buy on Amazon
• Berkley Gulp! Alive! Swimming Mullet

  Soft PlasticRecommended for 29 species

  On a jig head, retrieved with a hopping motion.

  Buy on Amazon
• Berkley PowerBait Power Worm

  Soft PlasticRecommended for 28 species

  Classic choice for Carolina rigging.

  Buy on Amazon
• Berkley Gulp! Saltwater Grub

  Soft PlasticRecommended for 21 species

  Scented and effective.

  Buy on Amazon
• Berkley Gulp! Saltwater Jerk Shad

  Soft PlasticRecommended for 20 species

  Rig on a jighead, fish slow and deep.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow - 1 inch

  Soft PlasticRecommended for 17 species

  On a small jighead.

  Buy on Amazon
• Berkley Gulp! Sandworm 4 inch

  Soft PlasticRecommended for 13 species

  Use with a light jig head, natural colors.

  Buy on Amazon
• Berkley PowerBait Honey Worm

  Soft PlasticRecommended for 13 species

  Rig on a small jig head.

  Buy on Amazon
• Gulp! Sandworm

  Soft PlasticRecommended for 12 species

  Rigged on a small jighead.

  Buy on Amazon
• Berkley Gulp! Saltwater Swimming Mullet

  Soft PlasticRecommended for 11 species

  On a jighead, fished along the bottom.

  Buy on Amazon
• Berkley PowerBait Power Grub

  Soft PlasticRecommended for 10 species

  Chartreuse color is often effective.

  Buy on Amazon
• Berkley Gulp! Alive! Peeler Crab

  Soft PlasticRecommended for 9 species

  Scent is highly effective.

  Buy on Amazon
• Berkley Gulp! Alive! 1" Minnow

  Soft PlasticRecommended for 8 species

  Small size is ideal, use under a float.

  Buy on Amazon
• Gulp! Alive! Shrimp

  Soft PlasticRecommended for 8 species

  Scented shrimp imitation.

  Buy on Amazon
• Berkley Gulp! Saltwater Sandworm

  Soft PlasticRecommended for 8 species

  Rig on a jighead for bottom fishing.

  Buy on Amazon
• Berkley PowerBait Atomic Teaser

  Soft PlasticRecommended for 7 species

  Use a small jighead to present it properly.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 3 inch

  Soft PlasticRecommended for 7 species

  Scent enhances attraction.

  Buy on Amazon
• Berkley Gulp! Nemesis

  Soft PlasticRecommended for 6 species

  Scent attracts fish even on slow days.

  Buy on Amazon
• Gulp! Swimming Mullet

  Soft PlasticRecommended for 6 species

  Good tail action, attractive scent, various colors.

  Buy on Amazon
• Gulp! Shrimp

  Soft PlasticRecommended for 5 species

  Scented bait works well

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 2.5"

  Soft PlasticRecommended for 5 species

  Strong scent attracts attention.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 1"

  Soft PlasticRecommended for 5 species

  Chartreuse color on a jighead.

  Buy on Amazon
• Berkley Gulp! Earthworm

  Soft PlasticRecommended for 5 species

  Scented worm imitates natural prey.

  Buy on Amazon
• Berkley Gulp! Jerk Shad

  Soft PlasticRecommended for 5 species

  Ideal for jigging around structure.

  Buy on Amazon
• Berkley Gulp! Sandworm 4"

  Soft PlasticRecommended for 5 species

  Use a jighead for better presentation.

  Buy on Amazon
• Berkley Gulp! Alive! 3" Minnow

  Soft PlasticRecommended for 4 species

  Effective on jigheads or Carolina rigs.

  Buy on Amazon
• Berkley Gulp! Grub

  Soft PlasticRecommended for 4 species

  Scent and action are key.

  Buy on Amazon
• Berkley PowerBait Power Minnow

  Soft PlasticRecommended for 4 species

  Mimics small baitfish, rig on a jighead.

  Buy on Amazon
• Berkley Gulp! Nemesis 3"

  Soft PlasticRecommended for 4 species

  Ideal for drift fishing near reefs.

  Buy on Amazon
• Berkley Gulp! Alive! Earthworm

  Soft PlasticRecommended for 4 species

  Scented soft plastic worm on a jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Shrimp 3 inch

  Soft PlasticRecommended for 4 species

  Scent attracts catfish over distance.

  Buy on Amazon
• Berkley Gulp! Sandworm 2 inch

  Soft PlasticRecommended for 4 species

  Scented bait enhances attraction.

  Buy on Amazon
• Berkley PowerBait Micro Power Nymph

  Soft PlasticRecommended for 4 species

  Rig on a small jighead.

  Buy on Amazon
• Berkley Gulp! Peeler Crab

  Soft PlasticRecommended for 3 species

  Scent is a major attractant.

  Buy on Amazon
• Berkley Gulp! Saltwater Shrimp

  Soft PlasticRecommended for 3 species

  Rig on a jig head for bottom fishing.

  Buy on Amazon
• Berkley Gulp! Jerk Shad 5 inch

  Soft PlasticRecommended for 3 species

  Very effective rigged weedless or on a jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Swimming Mullet 4"

  Soft PlasticRecommended for 3 species

  Versatile, rig on jig head or weighted hook.

  Buy on Amazon
• Berkley Gulp! Swimming Mullet 4 inch

  Soft PlasticRecommended for 3 species

  Rig on a jig head.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 3"

  Soft PlasticRecommended for 3 species

  Scent attracts burbot, even in low light.

  Buy on Amazon
• Berkley PowerBait Honey Worms

  Soft PlasticRecommended for 3 species

  On a jighead, slowly bounced off the bottom.

  Buy on Amazon
• Berkley Gulp! Nemesis 3 inch

  Soft PlasticRecommended for 3 species

  Texas-rigged is effective near reefs.

  Buy on Amazon
• Berkley Gulp! Alive! Micro Minnow

  Soft PlasticRecommended for 3 species

  Threaded on a small jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 2.5 inch

  Soft PlasticRecommended for 3 species

  Use a small jig head for presentation.

  Buy on Amazon
• Berkley Gulp! Alive! Angleworm

  Soft PlasticRecommended for 3 species

  Scented, deadly on a small jig head.

  Buy on Amazon
• Berkley PowerBait Power Nymph

  Soft PlasticRecommended for 3 species

  Use with a small jig head.

  Buy on Amazon
• Berkley Gulp! Alive! Maggots

  Soft PlasticRecommended for 3 species

  Imitates maggots, a carp favorite.

  Buy on Amazon
• Berkley Gulp! Alive! Jerk Shad

  Soft PlasticRecommended for 3 species

  Scent attracts sharks, versatile rig options.

  Buy on Amazon
• Berkley Gulp! Alive! Sandworm 2"

  Soft PlasticRecommended for 2 species

  Scent is very effective, use on jighead.

  Buy on Amazon
• Berkley Gulp! Minnow

  Soft PlasticRecommended for 2 species

  Scented lures are deadly.

  Buy on Amazon
• Berkley Gulp! Sandworm 2"

  Soft PlasticRecommended for 2 species

  Scented; effective when cast and retrieved slowly.

  Buy on Amazon
• Berkley PowerBait Power Worm 7"

  Soft Plastic WormRecommended for 2 species

  Texas-rigged is an effective setup.

  Buy on Amazon
• Berkley PowerBait Swim Shad

  Soft PlasticRecommended for 2 species

  Cast and retrieve around cover.

  Buy on Amazon
• Berkley Gulp! Alive! Crickets

  Soft PlasticRecommended for 2 species

  Scented and effective when rigged on a small jighead.

  Buy on Amazon
• Berkley PowerBait Power Worm 7 inch

  Soft PlasticRecommended for 2 species

  Texas rigged, black or green pumpkin color.

  Buy on Amazon
• Berkley PowerBait Power Minnow 2"

  Soft PlasticRecommended for 2 species

  Fish it on a jig head.

  Buy on Amazon
• Gulp! Alive! Minnow 1 inch

  Soft PlasticRecommended for 2 species

  Rig on a small jighead.

  Buy on Amazon
• Berkley PowerBait Hollow Belly Swimbait

  Soft PlasticRecommended for 2 species

  Rig on a heavy jighead for bottom fishing.

  Buy on Amazon
• Berkley Gulp! 3" Minnow

  Soft PlasticRecommended for 2 species

  Lifelike action and scent triggers aggressive strikes.

  Buy on Amazon
• Berkley Gulp! Nemesis 5 inch

  Soft PlasticRecommended for 2 species

  Use a jighead that suits the depth.

  Buy on Amazon
• Berkley PowerBait Power Tube

  Soft PlasticRecommended for 2 species

  Try with a jig head for vertical jigging.

  Buy on Amazon
• Berkley Gulp! Alive! Micro Worm

  Soft PlasticRecommended for 2 species

  Scent and movement trigger strikes.

  Buy on Amazon
• Berkley Gulp! Crabby

  Soft PlasticRecommended for 2 species

  Scented, effective around reef structures.

  Buy on Amazon
• Berkley PowerBait Rib Snake

  Soft PlasticRecommended for 2 species

  Fish on a jig head near submerged structures

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 1-inch

  Soft PlasticRecommended for 2 species

  Realistic scent and action.

  Buy on Amazon
• Berkley Gulp! Alive! Swimming Mullet 4 inch

  Soft PlasticRecommended for 2 species

  Fish on a jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Sandworm 4 inch

  Soft PlasticRecommended for 1 species

  Excellent scent dispersion.

  Buy on Amazon
• Gulp! Jerk Shad

  Soft PlasticRecommended for 1 species

  Irresistible scent and action; rig weedless.

  Buy on Amazon
• Gulp! Alive! 6" Grub

  Soft PlasticRecommended for 1 species

  Chartreuse or white color.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 2"

  Soft PlasticRecommended for 1 species

  White or chartreuse colors.

  Buy on Amazon
• Berkley Gulp! Squid

  Soft PlasticRecommended for 1 species

  Scented soft plastic, very enticing.

  Buy on Amazon
• Berkley PowerBait MaxScent Creature Hawg

  Soft PlasticRecommended for 1 species

  Carolina Rigged around weed beds.

  Buy on Amazon
• Berkley PowerBait MaxScent The General Worm

  Soft PlasticRecommended for 1 species

  Scent is key for these fish.

  Buy on Amazon
• Berkley PowerBait Micro Minnow 2 inch

  Soft PlasticRecommended for 1 species

  Rig on a jighead and hop along the bottom.

  Buy on Amazon
• Berkley Gulp! Sandworm 4-inch

  Soft PlasticRecommended for 1 species

  Rig on a jig head and bounce along the bottom.

  Buy on Amazon
• Berkley PowerBait Nemesis 3 inch

  Soft PlasticRecommended for 1 species

  Use on a jighead, attractively scented.

  Buy on Amazon
• Berkley Gulp! Minnow 3"

  Soft PlasticRecommended for 1 species

  Effective scent attracts fish.

  Buy on Amazon
• Berkley PowerBait Crappie Nibbles

  Soft PlasticRecommended for 1 species

  Small, scented, and irresistible.

  Buy on Amazon
• Berkeley Gulp! 5 inch Grub

  Soft PlasticRecommended for 1 species

  Scented grub, effective on a jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Crabby

  Soft PlasticRecommended for 1 species

  Scent and action drive strikes.

  Buy on Amazon
• Gamakatsu Jighead with Berkley Gulp! Sandworm

  Soft PlasticRecommended for 1 species

  Scent attracts bites, good presentation.

  Buy on Amazon
• Gamakatsu Swim Bait Head with Berkley PowerBait Power Swimmer

  Soft PlasticRecommended for 1 species

  Mimics small baitfish; various colors.

  Buy on Amazon
• Berkley PowerBait Micro Tubes

  Soft PlasticRecommended for 1 species

  Thread onto a small jighead.

  Buy on Amazon
• Berkley Gulp! Saltwater Jerk Shad 5 inch

  Soft PlasticRecommended for 1 species

  Jerkbait rigged with a weighted hook.

  Buy on Amazon
• Berkeley PowerBait Power Grub

  Soft PlasticRecommended for 1 species

  Chartreuse color for visibility

  Buy on Amazon
• Gulp! Alive! Sandworm

  Soft PlasticRecommended for 1 species

  Mimics natural food sources.

  Buy on Amazon
• Berkley Gulp! Alive! Swimming Mullet 5 inch

  Soft PlasticRecommended for 1 species

  Use with a jig head; great scent distribution.

  Buy on Amazon
• Berkley Gulp! Minnow Grub

  Soft PlasticRecommended for 1 species

  Fish on a jighead, slow retrieve.

  Buy on Amazon
• Gulp! Swimming Mullet 4in

  Soft PlasticRecommended for 1 species

  On a jighead, bounce along bottom.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow 4"

  Soft PlasticRecommended for 1 species

  Jighead presentation is key.

  Buy on Amazon
• Berkley Gulp! Saltwater Grub 5 inch

  Soft PlasticRecommended for 1 species

  Scent attracts Hapuka effectively.

  Buy on Amazon
• Berkley Gulp! Saltwater Swimming Mullet 4 inch

  Soft PlasticRecommended for 1 species

  Rig on a jig head.

  Buy on Amazon
• Gamakatsu Weedless Wacky Jig Head with Berkley Gulp! Jerk Shad

  Soft PlasticRecommended for 1 species

  Slowly work along the bottom near structure.

  Buy on Amazon
• Soft Plastic - Berkley Gulp! Sandworm 4 inch

  Soft PlasticRecommended for 1 species

  Use natural colors like camo or sand.

  Buy on Amazon
• Berkley Gulp! Alive! Nightcrawler

  Soft PlasticRecommended for 1 species

  Scent is highly effective in low light.

  Buy on Amazon
• Berkeley Gulp! Sandworm 4"

  Soft PlasticRecommended for 1 species

  Use a jig head for best results.

  Buy on Amazon
• Berkley Gulp! Alive! Angle Worm

  Soft PlasticRecommended for 1 species

  Scent attracts while visual doesn't matter much.

  Buy on Amazon
• Gulp! Alive! Swimming Mullet

  Soft PlasticRecommended for 1 species

  Use with a jig head, various colors work.

  Buy on Amazon
• Gulp! Alive! Peeler Crab

  Soft PlasticRecommended for 1 species

  Extremely effective because of the scent.

  Buy on Amazon
• Cod Teaser Rig with Berkley Gulp! Grub

  Soft PlasticRecommended for 1 species

  White or chartreuse colors are productive.

  Buy on Amazon
• Berkley Gulp! Minnow 3 inch

  Soft PlasticRecommended for 1 species

  Use a jig head for best results.

  Buy on Amazon
• Gulp! Alive! Marine Shrimp

  Soft PlasticRecommended for 1 species

  Small size and potent scent is attractive.

  Buy on Amazon
• Berkley Gulp! Saltwater Nemesis 3"

  Soft PlasticRecommended for 1 species

  Scent is effective, jig or Texas rig.

  Buy on Amazon
• Berkley Gulp! 5" Jerk Shad

  Soft PlasticRecommended for 1 species

  Natural colours work best.

  Buy on Amazon
• Berkley PowerBait Atomic Teaser 1/32oz

  Soft PlasticRecommended for 1 species

  Small size crucial, bright colors.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow Grub

  Soft PlasticRecommended for 1 species

  Scent helps entice strikes.

  Buy on Amazon
• PowerBait Power Worm

  Soft PlasticRecommended for 1 species

  Scented soft plastic, slow retrieve on bottom.

  Buy on Amazon
• Berkley Gulp! Saltwater Grub 5"

  Soft PlasticRecommended for 1 species

  Effective on a jighead.

  Buy on Amazon
• PowerBait Power Craw

  Soft PlasticRecommended for 1 species

  Scent and action draw strikes.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow Grub 3"

  Soft PlasticRecommended for 1 species

  Use with a jig head near the bottom.

  Buy on Amazon
• Berkley Gulp! Jerk Shad 5"

  Soft PlasticRecommended for 1 species

  Use a jighead for added weight and action.

  Buy on Amazon
• Gulp! Alive! Sandworm 4 inch

  Soft PlasticRecommended for 1 species

  Imitates natural bait; many color options.

  Buy on Amazon
• Berkley Gulp! Earthworm - 3 inch

  Soft PlasticRecommended for 1 species

  Scent can help attract strikes.

  Buy on Amazon
• Berkley Gulp! Sandworm 6 inch

  Soft PlasticRecommended for 1 species

  Scent attracts ratfish, use with jighead.

  Buy on Amazon
• Berkley Gulp! Alive! Minnow Grub 2 inch

  Soft PlasticRecommended for 1 species

  Scent is a big advantage.

  Buy on Amazon
• Berkley PowerBait Atomic Teaser Grub - 1 inch

  Soft PlasticRecommended for 1 species

  On a jig head.

  Buy on Amazon
• Berkeley Gulp! Sandworm

  Soft PlasticRecommended for 1 species

  Scent attracts Thornbacks from a distance.

  Buy on Amazon
• Gulp! Alive! Swimming Mullet 4"

  Soft PlasticRecommended for 1 species

  Scent is particularly effective.

  Buy on Amazon
• Berkley Gulp! 5 inch Grub

  Soft PlasticRecommended for 1 species

  Scent is a major attractant.

  Buy on Amazon
• Berkley PowerBait Grub

  Soft PlasticRecommended for 1 species

  Can be used on a jighead.

  Buy on Amazon